Your Venture Journey Starts Here
Welcome to Fieldbook,
where innovation meets opportunity in the Heartland.

Fieldbook Studio is a $10 million venture-building studio powered by High Alpha Innovation, established to create successful B2B SaaS startups throughout Arkansas.
We drive economic impact by tapping into the state's talent and expertise, unlocking opportunities
for local founders. Brought to life through VentureWell, backed by the Walton Family Foundation
and Arkansas Development Finance Authority.

Let's Build Together

Fieldbook Studio is dedicated to creating high-impact startups. Our focus? Unlocking new and repeat founders, nurturing diverse talent, and fostering a high performance environment for retail innovation right here in Arkansas.

Why Arkansas?


Recent studies indicate a substantial rise in venture capital investments
in Arkansas, with more than $120.6 million invested since early 2023.
Despite this growth, Arkansas remains one of the states with the lowest venture capital investments relative to GDP.

The Fieldbook model
aims to support the Arkansas ecosystem by increasing early-stage
business development and education, activating startup founding talent
in underrepresented groups, directly incubating companies to better
prepare them for venture capital funding, and attracting more investment dollars to the state.

Leveraging State Small Business Credit Initiative


SSBCI (State Small Business Credit Initiative) is a federal program designed
to support small businesses and stimulate job creation. Fieldbook is excited
to share how SSBCI funding, originally created in 2010 and revitalized in 2021,
is empowering states to drive economic growth and innovation.
Through SSBCI, Fieldbook can tap into millions of dollars to launch startups
and create new jobs, benefiting both existing small and medium-sized businesses and fostering new ventures in underserved areas.

Fieldbook is dedicated to creating and accelerating multiple advantaged startups. Using SSBCI funds, we’re singularly focused on Arkansas to
build a vibrant tech and entrepreneurial community, address regional challenges, and generate returns for investors.

Learn more about how Fieldbook and High Alpha Innovation navigated SSBCI funding and build your own venture studio in your area.

What We Do


At Fieldbook, we’re not just about ideas — we're about action. Our comprehensive model identifies and validates new venture opportunities, incubates concepts, forms viable startup companies, and raises funds from private investors to fuel growth.

Backed by


VentureWell is at the helm of Fieldbook Studio, bringing decades of experience in inclusive innovation and entrepreneurship. Since its founding in 1995, VentureWell has funded or trained over 16,000 science and technology inventors and innovators, resulting in the emergence of nearly 3,900 ventures with ground-breaking technological advancements in fields like biomedicine and healthcare, sustainable energy and materials, and solutions for low-resource settings. The startups they have supported have raised subsequent funds totaling over $5 billion and are reaching millions of people in 50 countries. Visit to learn more.


High Alpha Innovation is an Indianapolis-based venture builder that partners with corporations, universities, and entrepreneurs to create and launch advantaged startups. Its dedicated team of company builders, strategists, and designers apply a proven playbook — pioneered by High Alpha — to help the world's leading organizations innovate through systematic startup creation. For more information, visit or check out @highalphainno on X.

Ready to be part of Arkansas's entrepreneurial revolution? Whether you're a
founder with a game-changing idea or an investor seeking opportunities in a thriving ecosystem,
Fieldbook is your launchpad to success.