Fieldbook Businesses

Q4 2025
INCUBATION

Handsel

Handsel uses real-world demand signals, sell-through data, and ROAS metrics to place brands with the right retailers and creators, driving ongoing growth. They are a two-sided platform, connecting brands with independent retailers to unlock latent demand and drive incremental sales.

Kendra Gratteri
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Q3 2025
INCUBATION

Muckender

Muckender Towels are extra-large, heavy-duty cleaning wipes. They’re tough on messes but gentle enough to use on your hands and face.

Josh Stanley, EIR
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Q2 2025
INCUBATION

Umami

Umami revolutionizes how CPG brands test new products with their customers to help them innovate with impact and grow with speed.

Danyel O'Connor, EIR
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Q4 2024
INCUBATION

Coaxial Collective

Coaxial Collective builds brands by connecting with the audiences of the most exclusive YouTube creators in the home improvement and professional home construction space.

Myra Dallas, EIR
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Q3 2024
INCUBATION

Triive

Triive helps retail sales teams increase their capacity to drive sales, bring new products to market, and share insights.

Justin Urso, EIR
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